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Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why.

Wow, Mel’s blog is great.

Check out this article about placebos!

Click here for the article

Rx for Success

What turns a dummy pill into a catalyst for relieving pain, anxiety, depression, sexual dysfunction, or the tremors of Parkinson’s disease? The brain’s own healing mechanisms, unleashed by the belief that a phony medication is the real thing. The most important ingredient in any placebo is the doctor’s bedside manner, but according to research, the color of a tablet can boost the effectiveness even of genuine meds—or help convince a patient that a placebo is a potent remedy.—Steve Silberman